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African Pride Lounge

CHALLENGE African Pride Lounge created a relaxing experience of attendees to relax in the midst of homecoming festivities. The lounge also offered a survey opportunity to the participants, allowing them to provide feedback and insights while also having a chance to receive a full-size product. The challenge was to collect surveys to help African Pride […]

Creme of Nature

CHALLENGE Creme of Nature created The Legacy of Leadership program to assist HBCU students with the critical funding support they need to attend college and develop their personal brand. IOB was tasked with creating a promotion plan through digital and in-person outlets to help reach its goal of 1,000 submitted applications. APPROACH RESULT


CHALLENGE Palmer’s understands when you look good, you feel great! In the HBCU community, homecoming season is the biggest event of the year for students and alums. During this time, Palmer’s offered free dry styling services as attendees prepared for homecoming festivities. The challenge was creating a seamless multi-market tour, securing stylists in each market […]

Victoria’s Secret

CHALLENGE The VS & Co. DE&I & Tech Design teams acknowledged a lack of diversity in their wear testing measurements of new product designs and wanted to do something about it, but didn’t know where to start! That’s when they called us to help execute their first-ever Wear Test experience on an HBCU campus to […]

Estée Lauder Companies + Bobbi Brown Cosmetics

The Glow Sisterhood CHALLENGE IOB was tasked with hosting The Glow Sisterhood, an intimate conversation and virtual masterclass celebrating Black beauty, HBCU sisterhood, and the joys of the glow-up targeted at HBCU sorority alumni in the Atlanta market presented by Bobbi Brown Cosmetics. The goal for this event was to have 150 event attendees and […]

Boss Women Media + Amazon

CHALLENGE IOB was tasked with supporting the collegiate component of the Boss Women Media Virtual Black Girl Magic Summit powered by Amazon’s Black Business Accelerator by hosting 5 HBCU in-person watch parties on 5 campuses and recruiting 50 brand ambassadors for the campus events. We were also tasked with promoting the summit and virtual Capital […]