Palmer’s understands when you look good, you feel great! In the HBCU community, homecoming season is the biggest event of the year for students and alums. During this time, Palmer’s offered free dry styling services as attendees prepared for homecoming festivities. The challenge was creating a seamless multi-market tour, securing stylists in each market and filling all appointment slots for each campus.
- Hired 3 hairstylists for each market on 10 campuses
- Promoted and created appointment process
- Provided a customized on-campus salon experience for attendees
- Provided over 100 hairstyles to students and alums on 10 campuses
- Over 5,000 sampling impressions