The Authority in Multicultural College Marketing
We are passionate about what we do and it shows
Where college women, passion and marketing meet
We are committed to connecting multi-cultural college women to beauty and lifestyle brands through engaging on-campus sampling, events, impactful student programming and influential digital content.
Our (Beautiful) Story
We are a trusted resource for multi-cultural millennials and gen-z women in search of brands that solve their problems. We are passionate about creating fun and unique on-campus experiences that make lasting impressions!
We pride ourselves on helping students identify brands that were created with them in mind, while offering platforms that empower and foster community amongst college women.
Our done-for-you programs make college marketing easy and result in effective brand trial, engagement and loyalty. We partner with Historically Black College & Universities (HBCUs) and key campus organizations to ensure our brand partners’ products and messaging are shared with the right audience, at the right time.
Some of our favorite moments
The passion behind what we do
Our Brand Partners
Our brand partners fuel the passion behind our work. That’s why we love working with amazing brands who see and value our audience. Our consistent goal is to make their lives easier and connect them to consumers we know will love them for life.
Our passionate team is made up of talented individuals who take a purpose-driven approach to the work we do everyday. We are overachievers who go the extra mile with the big and small things!
Our Student Audience
Our student audience is the heartbeat of IOB. We understand that navigating life as a new consumer and ambitious girl boss can be overwhelming and we’ve taken it upon ourselves to simplify things for her in ways she’ll never forget!
Our College & University Alliances
Our campus partners are at the center of our niche and allow us to do what we do with accuracy. They are the partners who’ve become family and are a beloved extension of our team.
Meet the Founder
Ashlee W. Gomez
Ashlee W. Gomez is an entrepreneur, mentor, and purpose-driven founder recognized as one of the most prominent voices in the college beauty and lifestyle marketing industry. She is a lover of marketing, beauty and all things creative who does nothing without aiming for excellence.
In 2013, Ashlee embraced her true calling by launching one of her greatest accomplishments yet, Impressions of Beauty (affectionately known as IOB), a company that would become the heartbeat of the multi-cultural college beauty and lifestyle community. Here, she serves as CEO and a dynamic leader who isn’t afraid to roll up her sleeves to get the job done. Her pioneering work has ushered in a new wave of beauty programming for Historically Black Colleges and Universities (HBCUs) campuses and beyond that fuels multi-cultural college students who are eager to learn more about brands that cater to their unique needs.
Through her platform, she has touched thousands of college women through IOB’s impactful campus programs. Ashlee has also found new ways to reach the multi-cultural community during the unprecedented pandemic. In 2020, she launched Femailer, a lifestyle subscription mailer that caters to Women of Color. Through this service, Black and Brown women are able to receive products mailed directly to their doorstep that are specifically designed to fit their unique lifestyle needs.
Through her work at Impressions of Beauty, Ashlee’s mission is to let her life be a light and resource to those whose paths she has the pleasure of crossing. Her entrepreneurial spirit continues to thrive and make a positive impact on the lives of college students nationwide.