CHALLENGE
The Honey Pot had a mission to fulfill its philanthropic dream of pouring into HBCU students with a multi-city campus masterclass while helping them learn how to reclaim wellness. The challenge was executing it flawlessly, booking and corresponding with all the necessary talent to bring it to life, and planning the endless details that go into making event visions a reality…on four different campuses!
APPROACH
- Planned, managed and executed 4 on-campus events
- Booked 14 event speakers
- Booked all third-party vendors
- Promoted tour through internal and university outlets
RESULTS
- 134% of attendance goal achieved
- Over 400 students sampled
