CHALLENGE
Creme of Nature created The Legacy of Leadership program to assist HBCU students with the critical funding support they need to attend college and develop their personal brand. IOB was tasked with creating a promotion plan through digital and in-person outlets to help reach its goal of 1,000 submitted applications.
APPROACH
- Hired (2) ambassadors from 10 campuses
- Promoted on IOB and university digital outlets via social & email
- Posted program opportunity on university recruitment website
RESULT
- Successfully achieved 166% of application submission goal of 1,000 with 1,662 applications submitted, a 203% increase from the previous year.
