CHALLENGE
We know how to put on an amazing campus event, but each year we aim to have even greater attendance, even better student organization partnerships and an even more elevated experience for our event guests! The challenge is executing on these objectives across 5 universities and offering a cohesive experience inclusive of multiple brand partners who each have their own set of unique brand goals, objectives and activation vision!
APPROACH
- Planned, managed and executed 5 on-campus events
- Developed cohesive theme, branding and footprint inclusive of 9 unique activations
- Partnered with key organizations and student leaders
RESULT
- Over 4,000 students sampled with 8 brands
- 2,400 students registered
- 125% of email data capture goal achieved
- 100% of Darling Hair Student Braider Club sign-up achieved
- 20+ university organization partners
