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Impressions of Beauty

African Pride Lounge

Capabilities
  • Brand Ambassador Management
  • Campus Event Planning
  • College Tour
  • Event Promotion
  • Market Research
  • Sampling

CHALLENGE

African Pride Lounge created a relaxing experience of attendees to relax in the midst of homecoming festivities. The lounge also offered a survey opportunity to the participants, allowing them to provide feedback and insights while also having a chance to receive a full-size product. The challenge was to collect surveys to help African Pride gather valuable information about their target audience’s preferences and opinions.

APPROACH

  • Hired ambassadors on 5 campuses
  • Provided a customized on-campus experience for attendees
  • Planned, managed and executed events

RESULT

  • Reached 1,200+ survey submission
  • Over 5,000 sampling impressions

Program Highlights

1.2K+

Survey Submissions

5K+

Students Sampled

5

Events

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(850) 339-8288‬info@impressionsofbeauty.com

Since 2013, we have been committed to serving our brand partners and the multi-cultural college community by exposing students to amazing lifestyle brands designed to cater to their unique needs. As a trusted resource for students and colleges nationwide, we offer engaging events, impactful student programming and turnkey marketing services to our brand partners. We are the experts in college marketing and the answer for brands looking to speak to the multi-cultural collegiate audience.