African Pride Lounge created a relaxing experience of attendees to relax in the midst of homecoming festivities. The lounge also offered a survey opportunity to the participants, allowing them to provide feedback and insights while also having a chance to receive a full-size product. The challenge was to collect surveys to help African Pride gather valuable information about their target audience’s preferences and opinions.
- Hired ambassadors on 5 campuses
- Provided a customized on-campus experience for attendees
- Planned, managed and executed events
- Reached 1,200+ survey submission
- Over 5,000 sampling impressions