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African Pride Lounge

CHALLENGE African Pride Lounge created a relaxing experience of attendees to relax in the midst of homecoming festivities. The lounge also offered a survey opportunity to the participants, allowing them to provide feedback and insights while also having a chance to receive a full-size product. The challenge was to collect surveys to help African Pride […]

The Beautiversity Experience

CHALLENGE We know how to put on an amazing campus event, but each year we aim to have even greater attendance, even better student organization partnerships and an even more elevated experience for our event guests! The challenge is executing on these objectives across 5 universities and offering a  cohesive experience inclusive of multiple brand partners […]

Creme of Nature

CHALLENGE Creme of Nature created The Legacy of Leadership program to assist HBCU students with the critical funding support they need to attend college and develop their personal brand. IOB was tasked with creating a promotion plan through digital and in-person outlets to help reach its goal of 1,000 submitted applications. APPROACH RESULT


CHALLENGE Palmer’s understands when you look good, you feel great! In the HBCU community, homecoming season is the biggest event of the year for students and alums. During this time, Palmer’s offered free dry styling services as attendees prepared for homecoming festivities. The challenge was creating a seamless multi-market tour, securing stylists in each market […]

Boss Women Media + Amazon

CHALLENGE IOB was tasked with supporting the collegiate component of the Boss Women Media Virtual Black Girl Magic Summit powered by Amazon’s Black Business Accelerator by hosting 5 HBCU in-person watch parties on 5 campuses and recruiting 50 brand ambassadors for the campus events. We were also tasked with promoting the summit and virtual Capital […]