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African Pride Lounge

CHALLENGE African Pride Lounge created a relaxing experience of attendees to relax in the midst of homecoming festivities. The lounge also offered a survey opportunity to the participants, allowing them to provide feedback and insights while also having a chance to receive a full-size product. The challenge was to collect surveys to help African Pride […]

The Beautiversity Experience

CHALLENGE We know how to put on an amazing campus event, but each year we aim to have even greater attendance, even better student organization partnerships and an even more elevated experience for our event guests! The challenge is executing on these objectives across 5 universities and offering a  cohesive experience inclusive of multiple brand partners […]

The Honey Pot Co.

CHALLENGE The Honey Pot had a mission to fulfill its philanthropic dream of pouring into HBCU students with a multi-city campus masterclass while helping them learn how to reclaim wellness. The challenge was executing it flawlessly, booking and corresponding with all the necessary talent to bring it to life, and planning the endless details that […]

Victoria’s Secret

CHALLENGE The VS & Co. DE&I & Tech Design teams acknowledged a lack of diversity in their wear testing measurements of new product designs and wanted to do something about it, but didn’t know where to start! That’s when they called us to help execute their first-ever Wear Test experience on an HBCU campus to […]

Estée Lauder Companies + Bobbi Brown Cosmetics

The Glow Sisterhood CHALLENGE IOB was tasked with hosting The Glow Sisterhood, an intimate conversation and virtual masterclass celebrating Black beauty, HBCU sisterhood, and the joys of the glow-up targeted at HBCU sorority alumni in the Atlanta market presented by Bobbi Brown Cosmetics. The goal for this event was to have 150 event attendees and […]