CHALLENGE African Pride Lounge created a relaxing experience of attendees to relax in the midst of homecoming festivities. The lounge also offered a survey opportunity to the participants, allowing them to provide feedback and insights while also having a chance to receive a full-size product. The challenge was to collect surveys to help African Pride […]
CHALLENGE We know how to put on an amazing campus event, but each year we aim to have even greater attendance, even better student organization partnerships and an even more elevated experience for our event guests! The challenge is executing on these objectives across 5 universities and offering a cohesive experience inclusive of multiple brand partners […]
CHALLENGE Palmer’s understands when you look good, you feel great! In the HBCU community, homecoming season is the biggest event of the year for students and alums. During this time, Palmer’s offered free dry styling services as attendees prepared for homecoming festivities. The challenge was creating a seamless multi-market tour, securing stylists in each market […]
CHALLENGE IOB was tasked with creating a 20 market college tour that celebrated “Back-to-School” with a fun and engaging, co-branded beauty experience featuring premium Walmart suppliers, while positioning Walmart as the go-to retailer for all multi-cultural back-to-school haircare and beauty needs. The objective of the tour was to promote brand awareness and trial of beauty […]
(850) 339-8288info@impressionsofbeauty.comSince 2013, we have been committed to serving our brand partners and the multi-cultural college community by exposing students to amazing lifestyle brands designed to cater to their unique needs. As a trusted resource for students and colleges nationwide, we offer engaging events, impactful student programming and turnkey marketing services to our brand partners. We are the experts in college marketing and the answer for brands looking to speak to the multi-cultural collegiate audience.