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CHALLENGE Palmer’s understands when you look good, you feel great! In the HBCU community, homecoming season is the biggest event of the year for students and alums. During this time, Palmer’s offered free dry styling services as attendees prepared for homecoming festivities. The challenge was creating a seamless multi-market tour, securing stylists in each market […]

The Honey Pot Co.

CHALLENGE The Honey Pot had a mission to fulfill its philanthropic dream of pouring into HBCU students with a multi-city campus masterclass while helping them learn how to reclaim wellness. The challenge was executing it flawlessly, booking and corresponding with all the necessary talent to bring it to life, and planning the endless details that […]

Boss Women Media + Amazon

CHALLENGE IOB was tasked with supporting the collegiate component of the Boss Women Media Virtual Black Girl Magic Summit powered by Amazon’s Black Business Accelerator by hosting 5 HBCU in-person watch parties on 5 campuses and recruiting 50 brand ambassadors for the campus events. We were also tasked with promoting the summit and virtual Capital […]