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Pop-Up Salon Tour

Palmers

Capabilities
  • Brand Ambassador Management
  • College Tour
  • Market Research
  • On-Campus Events
  • Sampling

CHALLENGE

Palmer’s understands when you look good, you feel great! In the HBCU community, homecoming season is the biggest event of the year for students and alums. During this time, Palmer’s offered free dry styling services as attendees prepared for homecoming festivities. The challenge was creating a seamless multi-market tour, securing stylists in each market and filling all appointment slots for each campus.

APPROACH

  • Hired 3 hairstylists for each market on 10 campuses
  • Promoted and created appointment process
  • Provided a customized on-campus salon experience for attendees

RESULT

  • Provided over 100 hairstyles to students and alums on 10 campuses
  • Over 5,000 sampling impressions

Program Highlights

30

Stylists Hired

5K+

Sampling Impressions

10

Events

We’ve been collaborating with Impressions of Beauty for several years. Ashlee supports our brand vision and has proven to be a real partner in helping to drive our brand exposure, engage and positively impact women across HBCU schools.
Dalia Levi
Senior Director Digital & Shopper Marketing, Palmers
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(850) 339-8288‬info@impressionsofbeauty.com

Since 2013, we have been committed to serving our brand partners and the multi-cultural college community by exposing students to amazing lifestyle brands designed to cater to their unique needs. As a trusted resource for students and colleges nationwide, we offer engaging events, impactful student programming and turnkey marketing services to our brand partners. We are the experts in college marketing and the answer for brands looking to speak to the multi-cultural collegiate audience.