Resource to students | Partner to brands | Alliance to universitiesGet Started
The authority in college marketing
Who We Are
We are a multi-cultural college marketing company that targets millennials and gen-z women in search of brands that solve their problems. We are passionate about creating fun and unique on-campus experiences that make lasting impressions for our brand partners!
We pride ourselves on helping students identify with brands that were created with them in mind, while offering a one-stop-shop for all our brand partners’ college marketing needs.
Our done-for-you college marketing programs make college marketing easy and result in effective brand trial, engagement and loyalty. We partner with Historically Black Colleges & Universities (HBCUs) and key campus organizations to ensure our brand partners’ products and messaging is shared with the right audience, at the right time.Learn More
Who We Help
As a trusted resource for college women nationwide, we enhance students’ college experience through engaging on-campus events and student programs that cultivate future leaders. Learn More
Beauty & Lifestyle Brands
We serve as the ultimate college marketing department for exceptional brands who are looking to target the multi-cultural college community. Learn More
We partner with campuses nationwide to offer valuable programming and events that enhances students’ on-campus experience and keeps them engaged throughout the school year! Learn MoreLearn More
What We Do
Learn more about our services
Our events are designed to speak the language of our collegiate and Gen Z audience. We get her and she trusts us. This well-balanced relationship has allowed us to create and perfect unique, memorable moments that happen at just the right time in the semester!
We’ve carefully crafted meaningful programs that add significant value to our audience’s college experience, while building strong talent pipelines for our brand partners. We take pride in investing in the future generation of corporate leaders, influencers and entrepreneurs.
We understand the importance of integrated marketing and have a multi-pronged approach to reaching our audience. Our programs allow our brand partners to develop a comprehensive college marketing plan inclusive of digital, experiential and influencer marketing, all in one!
The unprecedented nature of the pandemic has written a new future for college marketing. Through product sampling, virtual events, and more, our team has been able to maneuver and strategize when marketing to students during the “new normal.”
Some of our Favorite Brand Partners
Words from our community
Director of Student Activities Leadership and Development, Alabama A&M University
It has always been a pleasure in working with Impressions of Beauty! Our students here at Alabama A&M University always enjoy the various products from their company and the brands she brings in to educate our students on product knowledge. We are looking forward to continuing our relationship with Impressions of Beauty!
Assistant Director, Winston-Salem State University
We have enjoyed seeing how their student based campaigns have increased individual leadership skills, confidence, and pride in products that represent our population. We look forward to a life long connection and many more successful programs and events in the future!
Assistant Director of Student Activities Leadership and Development, Florida A&M University
We love working with Impressions of Beauty! The programming they bring to our campus is unmatched and we are so grateful for their partnership.
Senior Director Digital & Shopper Marketing, Palmers
We’ve been collaborating with Impressions of Beauty for several years. Ashlee supports our brand vision and has proven to be a real partner in helping to drive our brand exposure, engage and positively impact women across HBCU schools.
Brand Manager, African Pride
It has been such a pleasure to partner with Impressions of Beauty throughout the years. They have been monumental in helping our brands reach, connect & engage with a key emerging consumer group. Their professionalism, creativity, attention to detail and willingness to go above & beyond has always aided in a smooth partnership. IOB should be your FIRST stop when connecting with the college-aged consumer. I highly recommend!
Boss Women Media Founder
Working with Ashlee and the IOB Team was a superb experience! Ashlee was dedicated to the project and created solutions to the experience we formed on the campuses. I would recommend them to anyone looking for a full program experience that will surely deliver professional service.
Former Campus Clique Member & Intern
It’s a great organization for women looking to build their professional skills and gave me the tools and knowledge needed to successfully pursue a career within the beauty industry outside of the classroom. I am grateful to be a part of a trailblazing organization such as IOB.
IOB Influencer & Former Campus Clique Member
IOB has been a great experience throughout my years in college. As a past ambassador I was able to experience premium product launches, engage in various campus events, and learn about the influencer industry. It was truly one of the best highlights of my college career!
Impressions of Beauty has definitely helped me embrace my natural hair and natural beauty! It has provided me with a community of women just like myself to learn from when it comes to beauty and Hair. The opportunities that IOB provided are endless!