Impressions of Beauty

our (beautiful) story

Our mission is "to connect college women to premium beauty brands they love and are eager to try through our ultimate college beauty experience."  

Simply put, we have a deep passion for multi-cultural college women, beauty, marketing and mentorship. We understand that, as college women, there are an overwhelming number of beauty brands on the market and cutting through the fluff can be tough...especially on a college budget. 

Since 2013, we have been committed to serving our brand partners and the multi-cultural college community by exposing students to amazing beauty brands designed to cater to the unique needs of their hair and skin. We are a trusted resource for students nationwide, offering engaging events, tips, products and more, while being the go-to for any beauty brand looking to speak to the multi-cultural collegiate audience. 


While we love all things beauty, we are much more than a brand promoting great shampoo and lipgloss!  We are committed to making a positive impact in the lives of college women by helping them identify and embrace not just their outer, but more importantly their inner beauty. We are called and committed to pouring into the lives of college women through our events, internships, scholarships and post graduate careers within our company.

Thank you for visiting our site...we hope you saw something you loved! 

Fun Fact

Impressions of Beauty™ was founded by a cosmetologist, HBCU grad and beauty marketing professional with a passion for mentoring college women.

meet the founder


Ashlee Gomez

Ashlee Gomez has always been a lover of hair care and beauty! Growing up in sunny Tallahassee, FL, Ashlee remembers doing her family members' hair and pretending to be her family's hairdresser (Ms. Annie Ruth), as young as age 3. Post-college graduation, her passion for beauty lead to her to join the multi-cultural marketing team at Revlon and attend cosmetology school at Paul Mitchell The School Atlanta. In 2013, this passion coupled with her love for mentoring young women and her love for the HBCU culture led her to start a company that would become the heartbeat of beauty among the multi-cultural collegiate demographic, Impressions of Beauty™.

Nowadays Ashlee is a busy wife, mommy to her two sweet babies, mentor to millennial women and hustler, delivering excellence to her clients at Impressions of Beauty. Ashlee's pioneering work has ushered in a new wave of beauty programming for HBCU and PWI campuses that connects and fuels an under-served community of multi-cultural college beauty lovers wanting to know more about brands that cater to their unique hair and skincare needs. 

For Ashlee, however, her platform is not only about the latest hot lip gloss or shampoo but most importantly a ministry that allows her to pour into the lives of young college women.