WHAT WE'RE ABOUT
This is your space to grow with intention. We create purpose-filled experiences, programs, and content designed to support you as you navigate college, discover your purpose, and step into the woman you’re becoming.
Here, you’re not just attending events, you’re building confidence, gaining clarity, and connecting with opportunities that align with your journey. From campus experiences to digital programs, everything we offer is rooted in helping you move with purpose and direction.
Along the way, we connect you with brands that truly support your growth, brands that see you, invest in you, and align with your goals, values, and lifestyle. Whether you’re exploring what’s next, leveling up your skills, or looking for real-world opportunities, this space was built to meet you where you are and help you rise!
Built for Girls Becoming Her
The AchieveHER Collective is our free digital community supporting you year-round as you navigate college or post-grad, purpose, and what’s next.
Inside, you’ll find real conversations, growth resources, mini-classes, and opportunities to build confidence, clarity, and direction. It’s not about perfection — it’s about progress and having a space that truly pours into you.
We also bring the community to life with campus experiences, brand partnerships, and leadership opportunities that let you apply what you’re learning in real time.
Click below to begin your AchieveHER journey with like-minded women!
Your Support System
Starts Here
JOIN THE COLLECTIVE →
Passionately Empowering the Next Generation of Leaders Through Mentorship & Unforgettable Experiences
MEET ASHLEE
Ashlee W. Gomez is a visionary CEO and proud HBCU grad, deeply committed to setting a powerful example and inspiring the next generation of leaders. As the Founder and CEO of Impressions of Beauty (IOB), she creates unforgettable experiences that connect brands with students at Historically Black Colleges and Universities (HBCUs).
A proud alum of FAMU, Ashlee’s journey is rooted in mentorship and a drive to empower Black college students. Through IOB, she’s partnered with brands like L’Oreal, Disney, and Walmart to deliver impactful programs that resonate with multicultural communities and leave lasting impressions.
OUR "WHY"
THE TEAM
WHO WE HELP
For Her,
For the Culture,
For the Future Supporting the Next Generation of Women Leaders
MEET ASHLEE
Our students are the heartbeat of everything we do. We understand that balancing life, school, and pursuing your goals especially as a new consumer can be overwhelming, so we’re here to make things simpler and truly an unforgettable experience.
OUR "WHY"
THE TEAM
WHO WE HELP
Meet the Dream Team:
Passion Meets Purpose
MEET ASHLEE
Our passionate team is made up of talented individuals who take a purpose-driven approach to everything we do. With many of us having strong ties to the HBCU community, we understand the unique culture and experiences of HBCU students, which fuels our dedication to crafting authentic, impactful experiences.
We’re overachievers who go the extra mile in both the big and small details, ensuring every program we create resonates deeply and leaves a lasting impact.
OUR "WHY"
THE TEAM
WHO WE HELP
Fueling Our Purpose: Connecting Brands with the Audience That Matters
MEET ASHLEE
We’re here for the dreamers, doers, and innovators—the next generation of leaders shaping their futures and their communities.
We support Black college women, empowering them to embrace their individuality, celebrate their culture, and unlock their full potential.
OUR "WHY"
THE TEAM
WHO WE HELP
Over 100k students touched
70+ CAMPUSES REACHED
10+ years of impact
We have built impactful connections with over 100,000 students through transformative events, campus programs, and brand partnerships, fostering meaningful experiences that empower young women to become unstoppable leaders.
Since 2013, we've reached over 70+ campuses, offering strategic partnerships, innovative campaigns, and impactful programs, delivering measurable success and meaningful experiences.
For over a decade, we have been driven by a commitment to excellence, creativity, and impact, providing unique experiences that honor beauty, culture, and leadership. As we evolve, our passion for empowering college women to lead with confidence and purpose remains at the heart of everything we do.
Here to help you navigate college, life, and everything in between
