WHAT WE'RE ABOUT
Our student audience is the heartbeat of IOB. We understand that navigating life as a new consumer and an ambitious girl boss can be overwhelming, so we’ve made it our mission to simplify things in ways you’ll never forget! From connecting you with the brands you love to providing unforgettable experiences, we’re here to make your journey easier and more exciting. Whether it’s discovering new products, learning from industry leaders, or just having fun, we’re dedicated to supporting you every step of the way as you shape your future and build your brand.
Where You Connect with the Brands You Love Through Impactful Experiences
At IOB, we’re here to make your college journey unforgettable. Our programs offer the perfect blend of fun, purpose, and mentorship, providing you with meaningful experiences that enhance your personal growth, expand your network, and prepare you for success.
Whether you’re gaining new skills, connecting with mentors, or stepping into unique opportunities, we’re dedicated to helping you thrive. With every event and activation, we aim to inspire you to reach your fullest potential and embrace the limitless possibilities ahead.
Our Programs Are Designed to Empower and Inspire You Every Step of the Way
GET PLUGGED IN
Passionately Empowering the Next Generation of Leaders Through Mentorship & Unforgettable Experiences
MEET ASHLEE
Ashlee W. Gomez is a visionary CEO and proud HBCU grad, deeply committed to setting a powerful example and inspiring the next generation of leaders. As the Founder and CEO of Impressions of Beauty (IOB), she creates unforgettable experiences that connect brands with students at Historically Black Colleges and Universities (HBCUs).
A proud alum of FAMU, Ashlee’s journey is rooted in mentorship and a drive to empower Black college students. Through IOB, she’s partnered with brands like L’Oreal, Disney, and Walmart to deliver impactful programs that resonate with multicultural communities and leave lasting impressions.
OUR "WHY"
THE TEAM
WHO WE HELP
For Her,
For the Culture,
For the Future Supporting the Next Generation of Women Leaders
MEET ASHLEE
Our students are the heartbeat of everything we do. We understand that balancing life, school, and pursuing your goals especially as a new consumer can be overwhelming, so we’re here to make things simpler and truly an unforgettable experience.
OUR "WHY"
THE TEAM
WHO WE HELP
Meet the Dream Team: Passion Meets Purpose!
MEET ASHLEE
Our passionate team is made up of talented individuals who take a purpose-driven approach to everything we do. With many of us having strong ties to the HBCU community, we understand the unique culture and experiences of HBCU students, which fuels our dedication to crafting authentic, impactful experiences.
We’re overachievers who go the extra mile in both the big and small details, ensuring every program we create resonates deeply and leaves a lasting impact.
OUR "WHY"
THE TEAM
WHO WE HELP
Fueling Our Purpose: Connecting Brands with the Audience That Matters
MEET ASHLEE
Our brand partners fuel the passion behind our work. That’s why we love working with amazing brands who see and value our audience. Our consistent goal is to make their lives easier and connect them to consumers we know will love them for life.
OUR "WHY"
THE TEAM
WHO WE HELP
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Unlock Your Power, Sis! Your Future Starts at AchieveHER Summit
The AchieveHER Summit is here to level you up in the most fun, inspiring, and unforgettable way! This weekend is packed with good vibes, real talk, and everything you need to elevate your life. From discovering your purpose to mastering your mental wellness, we’re giving you the tools to boss up.
We’ll help you create habits that keep you winning, practice self-love, and express your true vibe—while having a blast with your girls. You’ll leave ready to step into any room with confidence and start building the future you deserve. This is your moment, sis—come unlock the best version of yourself!
join the waitlist
Over 100k students touched
70+ CAMPUSES REACHED
10+ years of impact
We have built impactful connections with over 100,000 students through transformative events, campus programs, and brand partnerships, fostering meaningful experiences that empower young women to become unstoppable leaders.
Since 2013, we've reached over 70+ campuses, offering strategic partnerships, innovative campaigns, and impactful programs, delivering measurable success and meaningful experiences.
For over a decade, we have been driven by a commitment to excellence, creativity, and impact, providing unique experiences that honor beauty, culture, and leadership. As we evolve, our passion for empowering college women to lead with confidence and purpose remains at the heart of everything we do.
your go-to for everything in college life
