Meet your new college marketing department

College marketing made easy

At Impressions of Beauty, we specialize in connecting brands with Black Gen Z college students in meaningful ways that inspire loyalty and drive results. Through authentic campus experiences, curated digital campaigns, and engaging storytelling, we help you build trust with this influential audience. Whether you’re launching a new product or amplifying your brand’s presence, we craft strategies that leave a lasting impact and turn connections into conversions.

A community your brand needs!

We’re The Gateway to Black Gen Z That Builds Awareness, Trust & Loyalty

The only community of its kind on and off-campus

5M+

Digital Reach

3K+

Influencer & Ambassador Community

75+

HBCU Campus Partners

AchieveHER Summit

Summer ‘26

The AchieveHER Summit is the ultimate conference experience for ambitious multicultural college women, crafted to educate, empower, and entertain while encouraging them to thrive from the inside out. This university-themed weekend offers a vibrant mix of education, empowerment, and entertainment like no other!

Tailored specifically for black college women, we’re excited to present a dynamic 2-day experience filled with inspiring keynotes, powerful yardside chats, unforgettable sponsor booths, and campus-inspired elements, all led by trailblazing female leaders, influencers, and entertainers committed to uplifting the next generation of leaders.

BECOME A SPONSOR

YARDFEST College Tour

Fall ‘26

Join the ultimate tour that spans both Back-to-College and Homecoming seasons, connecting students and alumni across campuses. With our Back-to-College Sampling Program, your brand can host activations, booths, and product sampling at every stop, creating unforgettable experiences.

From the energy of game days to step shows, this seamless tour offers endless opportunities to leave a lasting impact and stay top-of-mind throughout the entire season.

LET'S CHAT!

Campus Collectives

Get involved

Are you ready to make a difference? The Big Sis Masterclass Series is your chance to mentor and inspire ambitious Black college women by sharing the lessons you’ve learned along the way. From “If I knew then what I know now” moments to practical advice on finances, branding, and career success, your expertise can help these young women thrive.

As a mentor, you’ll lead engaging sessions that offer real-world insights, spark meaningful conversations, and empower the next generation to step confidently into their futures. This isn’t just about teaching—it’s about leaving a legacy and creating a ripple effect of empowerment.

Ready to give back and shape the future? Join us as a mentor for the Big Sis Masterclass Series!

LEARN MORE

our work

Brands who
trust us

gain + family dollar

In one day, Gain and Family Dollar transformed Hampton University’s laundromat into a high-energy back-to-school experience with sampling, education, and swag. The activation exceeded goals across attendance, QR scans, and email sign-ups while delivering valuable student insights.

WALT DISNEY

custom
campus activation

Walt Disney engaged Black female HBCU students across four campuses through a custom digital and on-campus campaign for Wish, centered on empowerment and storytelling. The program hit 100% of attendance goals and generated nearly 2,000 meaningful student impressions.

VICTORIA'S SECRET

Victoria’s Secret partnered with IOB to execute its first-ever HBCU Wear Test experience, centered on inclusivity and fit education. The activation exceeded all targets, fitting 250+ students, enrolling nearly 65% into a long-term wear test, and achieving 100% of appointment goals.

HEAD & SHOULDERS

Head & Shoulders activated a multi-market sampling campaign across 21 HBCUs and 4 major events in just three months. The program distributed nearly 130,000 samples, achieved 100% of goals, and generated over 130,000 student impressions through ambassador-led activations.

HP

To support back-to-school, HP partnered with IOB on a targeted digital booster campaign for the HP Education Store. The campaign drove 76,000 program exposures, 110,000 page visits, and engaged nearly 40,000 students across email, social, and SMS.

WALMART

Walmart’s Back-to-College beauty tour reached 13,000 students across 20 markets through on-campus and in-store activations. The campaign generated 2.3 million impressions and delivered a 2–4x lift in in-store beauty sales.

THE HONEY POT CO.

To kick off Black History Month, The Honey Pot Co. partnered with IOB to host a 4-market HBCU masterclass tour exploring the history of medicine in the Black community and the future of wellness. The tour engaged 400+ students, featured 14 speakers, collaborated with third-party vendors, and exceeded attendance goals by 134%.

MY BLACK IS BEAUTIFUL

IOB executed a custom 6-week, multi-channel campaign for My Black Is Beautiful that combined on-campus activations, YardFest Homecoming Tour sampling, and a digital booster. The program reached nearly 40,000 students and generated close to 2,500 new email sign-ups.

ESTEE LAUDER COMPANIES

For Black History Month, Bobbi Brown partnered with IOB to host The Glow Sisterhood, a virtual masterclass celebrating Black beauty and HBCU sisterhood. The campaign exceeded expectations with 195% of registration goals met, 231% of attendance goals achieved, and 150 surprise mailings sent to engage HBCU alumnae.