our work

Brands who
trust us

gain + family dollar

In just one day, the Gain Back-to-School Fling with Family Dollar at Hampton University created an unforgettable on-campus laundromat experience, where students enjoyed product sampling, laundry tips, and swag, resulting in exceeded goals across the board, including attendance, QR code scans, and email sign-ups, all while building valuable insights into student preferences.

WALT DISNEY

custom 
campus activation

Walt Disney’s digital campaign for the animated film Wish engaged Black female HBCU students across four campuses, where they celebrated female empowerment and connected with the film’s magical storyline, achieving 100% of the attendance goal and nearly 2,000 student brand impressions through a customized on-campus experience.

VICTORIA'S SECRET

Victoria's Secret partnered with us to execute their first-ever Wear Test experience on an HBCU campus, promoting diversity and inclusion through activations with their Chief Diversity Officer and Campus Reps, while exceeding goals with 250+ students fitted for bra sizes, nearly 65% enrolling in a long-term wear test program, and achieving 100% of appointment-setting goals.

HEAD & SHOULDERS

Head & Shoulders launched a high-impact program to distribute nearly 130,000 samples across 21 HBCUs and 4 major events, flawlessly executed through strategic activations at signature IOB events and HBCU classics over a short 3-month period, with over 70 brand ambassadors, custom event displays, and a multi-phased approach, ultimately achieving 100% of the sampling goal and generating over 130,000 impressions.

HP

To promote the HP Education Store Program during back-to-school, IOB designed and executed a custom digital booster campaign targeting HBCU students, achieving 76,000 total program exposures through a mix of digital platforms, brand ambassadors, and community outreach, resulting in 110,000 total page visits to the HP Education Store and significant engagement with nearly 40,000 students across email, social media, and SMS.

WALMART

Walmart celebrated "Back-to-College" with a dynamic 20-market beauty tour, featuring product trials from 12 premium suppliers and highlighting its partnership with The Thurgood Marshall Scholarship Fund, engaging 13,000 students through 10 on-campus events and 10 in-store retail activations, generating 2.3 million impressions and a 2-4x lift in brand sales through in-store purchases.

THE HONEY POT CO.

To kick off Black History Month, The Honey Pot Co. hosted a 4-market HBCU masterclass tour that explored the history of medicine in the Black community and the future of wellness, successfully engaging over 400 students, booking 14 speakers, and collaborating with third-party vendors to exceed the attendance goal by 134%, while providing a platform for students to learn how to reclaim wellness.

MY BLACK IS BEAUTIFUL

To drive email sign-ups and raise awareness for My Black Is Beautiful (MBIB), IOB executed a custom 6-week campaign that included branded activations at the YardFest Homecoming Tour, an on-campus sampling program, and a Digital Booster reaching nearly 40,000 students, ultimately generating nearly 2,500 email sign-ups for the brand.

ESTEE LAUDER COMPANIES

For Black History Month, Estee Lauder's Bobbi Brown partnered with Impressions of Beauty to host "The Glow Sisterhood," a virtual masterclass celebrating Black beauty and HBCU sisterhood, exceeding goals by achieving 195% of the registration target, 231% of the attendance goal, and delivering 150 surprise mailings to engage HBCU alumni sorority members in Atlanta.

custom laundry activation 

movie premiere promotion

custom wear testing event

custom sampling program

digital booster campaign

custom college tour 

custom masterclass tour

homecoming tour activation