CHALLENGE IOB was tasked with creating a 20 market college tour that celebrated “Back-to-School” with a fun and engaging, co-branded beauty experience featuring premium Walmart suppliers, while positioning Walmart as the go-to retailer for all multi-cultural back-to-school haircare and beauty needs. The objective of the tour was to promote brand awareness and trial of beauty […]
(850) 339-8288info@iob.localSince 2013, we have been committed to serving our brand partners and the multi-cultural college community by exposing students to amazing lifestyle brands designed to cater to their unique needs. As a trusted resource for students and colleges nationwide, we offer engaging events, impactful student programming and turnkey marketing services to our brand partners. We are the experts in college marketing and the answer for brands looking to speak to the multi-cultural collegiate audience.