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Reimagining College Marketing During the COVID-19 Pandemic

The unprecedented nature of the pandemic has written a new future for marketing. In this era of social distancing, masks, and at-home offices, businesses have been forced to navigate through new strategies and essentially pivot. Marketers have been figuring out ways to reach their target audiences, especially to new consumers like college students. This tech-savvy […]

Generation Z and Millennials: Marketing Analysis

What exactly do you need to consider when it comes to your marketing campaign? The answer to this question may have a variety of responses, but one remains the same: a deep audience analysis. Once you have a better understanding of your target market, it will be easier to develop your marketing plan.  One factor […]

5 Ways to Increase your Brand Presence on College Campuses

Establishing your brand toward college students takes more than just setting up a booth on a campus. According to Pixlee, this generation values authenticity and transparency when it comes to marketing. This means that your brand has to go the extra mile in order to make their mark on campus. You want to be able […]