Where Black College Women Thrive
Welcome To IOB
We create experiences and content each semester that leave a lasting impact whether that's on campus, off campus, and everywhere else in between. From connecting you with brands that match your aesthetic to providing resources that actually make a difference, we’re here to help you make the most of your college experience.
Your Ultimate Plug for Campus Life, Culture & Connections…
Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen //
Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen // Empowering the Next Gen //
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The #1 community for Black college Women
60k+
Community Members
100+
Campuses Impacted
9/10
Recommend Our Programs
Hey there, We’re IOB!
Whether it’s through transformational on-campus events, meaningful brand collaborations, or opportunities that inspire growth, we’re dedicated to uplifting students who are making their mark on the world. You are at the heart of everything we do, and we’re here to help you shine every step of the way.
To create experiences that truly resonate, celebrate individuality, and leave a lasting, positive impact on the next generation of leaders.
Through on-campus events, innovative sampling programs, engaging student initiatives, and inspiring digital content, we intentionally connect our community to beauty and lifestyle brands in ways that are meaningful and transformative.
We’re here for the dreamers, doers, and innovators—the next generation of leaders shaping their futures and their communities.
We support Black college women, empowering them to embrace their individuality, celebrate their culture, and unlock their full potential.
Our Mission
Who we help
The Trendsetters
THE TRENDSETTERS
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Always leading with their own unique style and setting their own trends. These individuals inspire others to step outside the box, paving the way for bold and innovative self-expression.
They don’t just follow trends—they create them, redefining what it means to stand out. Confident and forward-thinking, they embrace originality and encourage others to do the same. For them, style is more than appearance; it's a statement of authenticity and individuality.
THE SOCIAL BUTTERFLIES →
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Does this sound like you?
(PSSST: if you answer yes to any of the questions, we're destined to be friends)
The Social Butterflies
the creators
the go-getters
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The Trendsetters
THE SOCIAL BUTTERFLY
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The heart of campus, always meeting new people and connecting with everyone to create a sense of community. These individuals use their natural charm and influence to bring people together, fostering friendships and collaboration.
Outgoing and approachable, they thrive in social settings and make every interaction meaningful. For them, connection is more than a skill—it’s a way of life, spreading positivity and building bridges wherever they go.
THE CREATORS →
01
Does this sound like you?
(PSSST: if you answer yes to any of the questions, we're destined to work together)
The Social Butterfly
the creators
the go-getters
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03
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The Trendsetters
THE CREATORS
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Driven by their passion for beauty and content creation, they are dedicated to growing and shaping their personal brand. These individuals combine creativity with strategy, crafting engaging content that resonates with their audience.
With an eye for detail and a commitment to authenticity, they are always exploring new ways to express themselves. For them, content creation isn’t just a hobby—it’s a platform to inspire, share their vision, and build a meaningful connection with their followers.
THE GO-GETTERS →
01
Does this sound like you?
(PSSST: if you answer yes to any of the questions, we're destined to work together)
The Social Butterfly
the creators
the go-getters
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The Trendsetters
THE GO-GETTERS
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Balancing school, side hustles, and big dreams, they are determined to make their mark and secure a bright future. These individuals are driven, resourceful, and never shy away from hard work.
Always setting goals and striving for excellence, they thrive on ambition and resilience. For them, every challenge is an opportunity to grow, and every step they take is a move closer to achieving their aspirations. Focused and unstoppable, they embody the spirit of hustle and determination.
01
Does this sound like you?
(PSSST: if you answer yes to any of the questions, we're destined to work together)
The Social Butterfly
the creators
the go-getters
02
03
04
Black Girls Matter Meetup Brunch Tour
Spring '25
The Black Girls Matter Meetup Brunch, powered by Impressions of Beauty, is all about you! This is your time to vibe with other Black college women at HBCUs, celebrate your magic, and just be surrounded by people who get it. The theme? “Where Purposeful Paths Lead to Resilient Journeys”—because we’re all on a journey, and this is the space to embrace it.
Expect good food, real conversations, inspiring speakers, dope giveaways, and some fun surprises! Plus, our amazing sponsors are here to pour into you with resources, opportunities, and experiences that’ll have you feeling seen, supported, and unstoppable.
Come ready to connect, be inspired, and leave feeling even more confident in the power of your voice and your story. This is your moment to celebrate your strength, your journey, and everything that makes you shine. Don’t miss it!
REGISTER NOW
THE IOB EXPERIENCE
achieveher
summit
black girls matter meetup
Spring '25
YARDFEST COLLEGE TOUR
CAMPUS COLLECTIVES
AchieveHER Summit
Summer ‘25
AchieveHER Summit is the conference for ambitious Black college women who are ready to level up! Think of it as a university-themed weekend that’s all about educating, empowering, and entertaining you while helping you thrive inside and out.
Over two unforgettable days, you’ll vibe with inspiring speakers, powerful yardside chats, dope sponsor activations, and campus-inspired fun—all designed just for you. This isn’t your average event; it’s a space where trailblazing women, influencers, and entertainers come together to pour into you and cheer you on as you step into your power.
Get ready for a weekend full of inspiration, connections, and moments that’ll leave you feeling unstoppable. AchieveHER Summit is your time to rise, sis—don’t miss out!
JOIN THE WAITLIST
YARDFEST College Tour
Fall ‘25
LEARN MORE
Fall semester just got better, sis! Our Fall College Tour is hitting campuses during both Back-to-College and Homecoming seasons, bringing all the energy, fun, and connections you’ve been waiting for. From pop-up activations and booths to freebies and goodies, you’ll get the chance to try out samples from your favorite brands.
This tour is packed with exciting ways to discover new products, connect with your friends, and stay ahead of the latest trends. Ready to make this fall unforgettable? Let’s make it happen!
Campus Collectives
Get involved
We take pride in investing in the future generation of corporate leaders, influencers, and entrepreneurs. We’ve carefully crafted meaningful experiences that add significant value to your college career.
Whether you're running the yard, hitting the field, or building your brand, we’ve got something for you. From exclusive networking opportunities to valuable resources and unforgettable moments, we are here to inspire and empower your journey. Get ready to elevate your college experience with us!
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“They are truly dedicated to supporting and elevating HBCU students”
My name is Amarachukwu Uzondu, and I serve as the 67th Miss Hampton University. My experience with Impressions of Beauty has been nothing short of amazing. I’ve felt continuous support and encouragement from IOB staff and leaders, as well as my fellow sister queens.
They are truly dedicated to supporting and elevating HBCU students, which is evident in the IOB Campus Queen Community and Brand Ambassador Collective. This is reflected in the content we produce and the friendships we build!
Hear from our girls
"IOB Has Opened Numerous Opportunities for Which I Am Forever Grateful"
I am Ari Cole, a senior at Clark Atlanta University. Being a part of the IOB Collective program has not only allowed me to grow professionally but also has enabled me to collaborate with brands that I love.
Through this program, I have gained valuable insights into the complexities of social media, from adjusting content to fit each brand's specific needs to negotiating and presenting myself and my work in a professional manner. I believe IOB has been instrumental in my growth and has bridged the gap for any student serious about content creation. IOB has opened numerous opportunities for which I am forever grateful.
HERE FROM OUR GIRLS
